McDonald's
#Nuggetiquette

To launch McDonald’s brand-new partnership with the Toronto Raptors, we created a series of humorous spots under the #Nuggetiquette campaign. The ads showcased how a few of our favourite players enjoy their Chicken McNuggets—because, at the end of the day, there’s no wrong way to eat them.

To complement the campaign, we also release a a redesigned McNugget 20-pack with a sauce rim for epic dunking.