Cannes Lions 2021
Young Lions Print

2021’s brief for One Young World asked us to show the world why it’s so important to fund young leaders. One of the best examples we could think of was the recent American election. We were all thrilled to see Biden win. He was a glimmer of hope in a dark time. But then we realized he’s only a few months away from the U.S. life expectancy. Awkward.

No Country For Old Men plays on that insight. We can’t relax just yet. Because we may need the next generation of leaders sooner than we think.

Copywriter / Kay Benedek

Bronze, Cannes Lions 2021 – Young Lions Competition

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Bronze, Cannes Lions 2021 – Young Lions Competition 〰️