Tushy Asshole
Activists

Bidets use 40 times less water than alternative methods. But while 84% of us are grappling with at least a moderate sense of climate anxiety, one lifestyle change remains out of sight and largely out of mind: our bathroom habits.

On World Environment Day, TUSHY honoured bidet users like activists should be revered: with heroic portraits in a top exhibit. But, instead of faces, we worked with a renowned photographer to capture the body part they’re using to make the impact: their assholes.

Copywriter / Marlie Dichter
Art Director / Shirley Xu Wang