Tushy Asshole
Activists

Bidets use 40 times less water than traditional methods. Yet, while 84% of us struggle with at least moderate climate anxiety, one impactful lifestyle change remains largely overlooked: our bathroom habits.

On World Environment Day, TUSHY celebrated bidet users the way activists deserve to be honored: with heroic portraits in a top-tier exhibit. But instead of faces, we partnered with a renowned photographer to capture the body part making the difference: their assholes.

Copywriter / Marlie Dichter
Art Director / Shirley Xu Wang