Egale
Coming Out Loud

On October 11, 2020, National Coming Out Day, we partnered with Egale Canada to empower people to come out, live more authentically, and raise awareness on how to become supportive allies to the LGBTQI2S community.

To do this, we gave three Canadians the opportunity to come out in a bold and unforgettable way: on giant billboards across Toronto. Each billboard was strategically located in areas where the participant’s loved ones would be sure to see them and contained custom links to inspire and educate.

Copywriter / Alex Bonder
Creative Director / Anthony Atkinson