Egale
Coming Out Loud

On October 11, 2020—National Coming Out Day—we partnered with Egale Canada to empower individuals to come out, live authentically, and raise awareness about becoming supportive allies to the LGBTQI2S community.

We gave three Canadians the chance to come out in a bold and unforgettable way: on giant billboards across Toronto. Each billboard was strategically placed in locations where their loved ones would see them and included custom links to inspire and educate others.

Copywriter / Alex Bonder
Creative Director / Anthony Atkinson