Field Roast
brat(wurst)

Summer 2024. Charli XCX drops her album Brat and declares it a “Brat Summer.” Field Roast wholeheartedly agrees. Within 48 hours, we came up with the idea, posted it on social media, and got a billboard up in Yonge-Dundas Square just in time for Pride weekend. And then, “the internet went crazy.”

Copywriter / Hayley McOstrich
Creative Director / Jamie Marcovitch