Air Canada
Test Drive Canada
With the 2016 U.S. primaries stirring up tension south of the border, many Americans turned to Google to search “how to move to Canada.”
As Canada’s official airline, Air Canada took it upon itself to be the first to extend an invitation—welcoming our neighbors to come up and take our country for a spin.
Copywriter / Alec Carluen
Creative Directors / Josh Budd + Dave Federico
We launched the campaign with an official invitation to Americans from Air Canada...
...then sent invites to individual Americans with custom videos.
