Most people in Toronto are, in one way or another, connected to SickKids, whether it’s through family, friends or just people they know. To create a sense of community and bring this unifying element to life, we created the SickKids Family Tree. We launched the site on Family Day, and using social networks allowed people to see just how far reaching the SickKids impact truly is.
Creative Directors: Mario Cesareo / Sarah Rutherford
Art Director: Andy Ng
Copywriters: Elijah Di Gangi / Noah Feferman