Royal Canadian Mint
On April 23, 1969, Canada decriminalized homosexuality, taking the first step towards a more inclusive society. In 2019, the Royal Canadian Mint celebrated this milestone with the Equality Coin, a special loonie featuring art by Vancouver-based gay artist, Joe Average. To bring the LGBTQ+ Canadian story to life, we worked with animation house Linetest to create this 30-second spot inspired by Joe Average’s work.
Creative Directors: Mario Cesareo / Jinnean Barnard
Copywriter: Rachel Abrams