Test Drive Canada
With the US primaries causing quite a bit of tension south of the border, many of our American friends turned to Google to search for ‘how to move to Canada’. Being Canada’s official airline, we thought it was only fitting for Air Canada to be the first to invite our neighbours up and take our country for a spin.
Creative Directors: Josh Budd / Dave Federico
Copywriter: Alec Carluen
We launched the campaign with an official invitation from Air Canada...
...then sent invites to individual Americans with custom videos.