Anton Mwewa

Air Canada


Air Canada:
Test Drive Canada

With the US primaries causing quite a bit of tension south of the border, many of our American friends turned to Google to search for ‘how to move to Canada’. Being Canada’s official airline, we thought it was only fitting for Air Canada to be the first to invite our neighbours up and take our country for a spin. 

In the Media
Maclean's Magazine • Strategy Online • Adweek Magazine

 
 
 

We launched the campaign with an official invitation from Air Canada...

 
 

...then sent invites to individual Americans with custom videos.